Layout+Guide

REMEMBER, THE MOST IMPORTANT THING IS CONSISTENCY THROUGHOUT THE PAPER THE SECOND MOST IMPORTANT THING TO REMEMBER--EMPTY SPACE IS THE ENEMY

__Headlines__: **40 pt font, bold** for normal headlines, **w/ capitalization** (not of connecting words such as to, or, and); any sub-headings need to be smaller, generally by 10+pts, bold, w/ capitalization for first word only; Larger is OK for the front page, above the crease story

__Photos__: All articles are **required to have a photo**; Photos must be converted to **black and white** (use Microsoft Photo Editor, File, Format...), ALL photos should have a **4pt solid border**; Photos not taken by staff must be **credited**; All photos should have a **short caption** w/ names, places, etc; **Staff photos should be a consistent size** throughout the paper (Generally 1 column width including border) with directly below in text box, centered, the name such as: **firstLAST** and directly below their **position** (editor, writer, contributor)

__Articles__: All articles are expected to be polished by the time they are to be laid out--at least **two peer edits**; **USE 10 PT FONT**; **left justified**; **10 pt indent** for new paragraph; **NO SPACES BETWEEN LINES--SINGLE SPACED; NO UNDERLINING; NO ITALICIZING; NO BOLDING**; save the finished document in Word under the appropriate month in the Advocate file, with the **headline as the title of the document** and not in the document itself, according to these specifications (do not indent new paragraphs or worry about justification, this will be done in the layout program); a good, general length for an article is one half to one page in Word; while laying out, extend the article **width to two columns**.

__Jumps__: If an article doesn't fit in the original space (which is usually the case) it needs to continue on a new page, which is called a jump. On the last line of the article's original place, right justified and bold write "**article keyword continued on page #**" then on the first line of the new space write, left justified and bold, "**article keyword continued from page #**"

__Advertisements__: **Only** place ads that have been **purchased for the issue(s)**; **Do not stretch the ads**, fit the content to the frame proportionally; Remember, ads can be finicky to place, they're like a puzzle; It is usually easiest to place the ads together on one of the last pages of the paper, either taking up spill space or as their own section depending on the number of ads, however, make placing them below the fold a priority

__Empty Spaces__: **Don't let them exist**. Either extend the article, add a photo, or place an ad. Do not use lines to separate articles.